01
Reporting & writing
Researching, listening and providing context. Reports, interviews and stories about brands, businesses and the people behind them.
- Reporting
- Interviews
- Editorial writing
01 / MY JOURNEY
Communication changes.
My perspective remains.
I’m Francisco Branco, a journalist. Since 2012, I have been part of Imagens de Marca at The Empower Brands House, working across television and digital media.
In April 2025, I had a stroke that left me with aphasia. Speaking became one of the greatest challenges in my daily life.
Since then, I have been recovering, adapting and rebuilding my professional life. My desire to communicate and tell stories remains.
Today, I use artificial intelligence to support my writing, content creation and cloned voice. This is how I am building a new way to work and communicate as an AI journalist.
Francisco Branco Journalist · Lisbon
BUILDING ON EXPERIENCE
2012— present
Imagens de Marca
The Empower Brands House
Reporting, interviews, brand stories, filming and editing.
EDUCATION & TRAINING
Bachelor’s degree in Journalism
Escola Superior de Comunicação Social
CENJOR · Academia RTP · TVI internship
02 / WHAT I DO
Stories, in
many formats.
Journalism, audiovisual production and AI tools in the service of communication.
02
Television & digital
From the initial idea to the final piece. Scripting, filming and video editing, with an approach tailored to each format.
- Scripting
- Filming
- Video editing
03
Communication with AI
New tools to keep creating. Assisted writing, a cloned voice and multimedia production, with editorial review and responsibility.
- Voice
- Generative AI
- Accessibility
03 / MY APPROACH
Technology in production.
Judgement in every decision.
The story comes first
Deciding what matters, listening to sources and putting information into context.
AI with purpose
Using tools to support writing, voice and production, making communication more accessible.
Editorial responsibility
Checking facts, reviewing content and disclosing the use of AI-generated voices or images.
Illustrative image created with AI.
04 / PORTFOLIO
Portfolio
PORTFOLIO | MY TRADITIONAL JOURNALISM WORK
Five pieces for Imagens de Marca, covering brands, strategies, tourism, design, fashion and sustainability.
The original articles are in Portuguese.
Portuguese design shines in Paris
Munna and Ginger & Jagger in Paris, bringing Portuguese design to an international audience.
The commitment to making beauty more sustainable
A visit to L’Oréal’s factory in Burgos and Talks for the Future in Madrid to explore the group’s sustainability commitments.
A summer adventure in Portugal’s interior
A journey to Pampilhosa da Serra and the river beaches of Portugal’s historic villages.
A journey into the world of Max Mara
From its origins and production in Italy to the runway in Lisbon, a journey through Max Mara’s history and creativity.
91 years of making a mark
A special programme about Rui Nabeiro, his roots in Campo Maior and the business and social legacy of the founder of Delta Cafés.
PORTFOLIO | AI JOURNALIST
Instituto Português da Afasia — Video report
I have aphasia. And I still have stories to tell.
For this report, I wrote the script, filmed the footage and edited the video. The narration was created using an AI-cloned version of my own voice.
This work shows what I can do as an AI journalist: combine my journalism experience with the tools that now help me communicate.
A report that is also part of my own story.
Video in Portuguese.
Watch on YouTubeSilence is not the end of the story
For years, I told other people’s stories. In April 2025, a stroke changed my life. Aphasia made speaking difficult, but it did not erase what I have to say. With the support of artificial intelligence and my cloned voice, I am exploring new paths. In this podcast, I share that discovery: continuing to be a journalist, even when communicating means starting again.
05 / CONTACT
Let’s talk.
To discuss a project or leave a message, please get in touch in writing.
Illustrative setting created with AI.